Bio: Meryl Holland
A poetic marketing strategist, Meryl Holland has successfully built global brands and startups, and re-energized companies in change as a senior corporate executive and independent consultant. Her specialty: identify and develop the equity potential of brands and companies to provide a path for them to evolve and grow.
Her background is a synchronistic blend of the worlds of retail and manufacturing, product development, sales and brand marketing. Extensive experience in business planning and licensing helps her identify brand potential and forge strategic alliances to maximize gain and profit. She’s done precisely that for established global brands and franchises including Mattel - Barbie, Fox, Time Inc., NBC, Warner Bros., The Cheesecake Factory, Steifel Pharmaceuticals, Middle Sister Wines, Clos Pegase Winery and many others.
Known throughout her career as a keen business and brand builder, Meryl began her tenured career with Bloomingdale’s New York in almost every area of the store over a ten year span.
Prior to opening her own firm, Meryl served as Senior Vice President Worldwide Licensing for Barbie Consumer Products for Mattel, Inc. Not content to rest on Barbie’s laurels, she developed innovative new product and licensing strategies that led to significant growth and helped bring Barbie’s worldwide sales past $1+billion. She introduced the first ever Barbie Boutiques at retail to great success and spearheaded the icon’s first foray into entertainment, bringing Barbie doll to life for the first time in 3-D animation.
Her integrated view of retail and marketing possibilities, a learned and intuitive knowledge of the toy, beauty, wellness and lifestyle industries, and her ability to build successful long-term alliances led her to a partnership with Discovery Toys. Meryl was then asked to revitalize and reposition favorite preschool brand, Little Tikes, for MGA. Work for The Cheesecake Factory and Grand Lux Café focused on the branding for in-restaurant visual identity: menus and promotional materials. Work for the Vintage Wine Estate portfolio of wineries and brands, new start-ups and established brands in apparel and beauty continues as her passion for personal branding grows in importance.
Meryl’s passion for personal brands is an offshoot of her brandwork for businesses. She works to bring personal brands the same professional polish and clarity of purpose as business brands as the demand for personal branding becomes more important than ever for people in every segment of the work force—starting out, established, transitioning, and new career opportunities.
Meryl graduated from Georgetown University with a Bachelor of Arts degree in English and Art History. She is a founding member of the Children Affected by AIDS Foundation (CAAF); Parent Fundraising Chair for her Children’s Public Schools, Elementary thru High School. Meryl is an engaged contemporary art collector. She resides in Santa Monica, California, with her husband, Richard, and their three children — Evan, Owen and Scotty—and Sticky, the family dog.