Voices & Cases

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Voices

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“Meryl was kind enough to be a keynote speaker at our college's Rising Senior Symposium. On top of an engaging presentation on personal branding, she also worked with the students on developing effective descriptors. There were several light bulb moments where the students realized how critical branding is, and how they should develop their own brands before someone else does it to them. I highly recommend her service to anyone in need of personal branding help.”

— Michael McNamee III, MPA, Assistant Director Office of Alumni & Family Relations at Colorado College

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I am thrilled to see that the BNY workshop was a successful experience for all. Thank you for your generous gift of time and expertise; I am sure the students will greatly benefit from the skills you shared.”

— Pamela Magee, Ed. D., Executive Director & Principal Palisades Charter High School

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“The story about how your son discovered something within him, and how he used that to advance himself was very moving and inspiring. As a father of two daughters, my wife and I have struggled to wake that inner fire within themselves.I hope the workshop motivates her and has a similar effect it did for your son.”

— J. C., Dad of two Pali High Students

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“Meet Meryl Holland, a friend, associate and personal branding extraordinaire. She has worked her “magic” with me and with many friends in the Industry….I know she will work magic for you. She has done magic with my personal branding …I love her!”

— Terry Wheatley, President Vintage Wine Estates

CASES

Well-Founded

 
 

OUR CLIENT: L.V.
TITLE: Director of Academic Support and Organizational Development in Residential Life at one of the most prestigious of the U.C. Colleges.

BRAND ESSENCE:
WELL-FOUNDED
(of sound judgement & reasoning, well-grounded)

Why these 2 words Define L.V.:
With a PhD in research and a unique ability to articulate research in a manageable, meaningful way, our Client is sought after to solve problems for thousands of students in the areas of housing and student development on campus.

WELL-FOUNDED is L.V.’s personal Essence, a shorthand version of her Story, her compass, her ignition.

L.V. can easily convey who she is in just 2 words to anyone: a boss, a recruiter, professors, peers, family and friends:
“Everything, from how I operate in business to how I live my life day-to-day, is well-founded—sound and reasonable. The underpinning of this is my work in research and my natural ability to relate it.”

WELL-FOUNDED ignites a host of talking points and triggers a memorable insight into the Client’s personal and professional story.


 
 
 

Hand-Picked

OUR CLIENT: C.W.
TITLE: VP MARKETING of the World‘s Largest Commercial Landscape Company

BRAND ESSENCE:
HAND-PICKED

Why these 2 words define C.W.
Our Client is called on to participate in many cross-departmental, high-level executive meetings for her keen ability to see aspects of business many may miss and to register her bright solutions.

HAND-PICKED is C.W.’s personal Essence, a shorthand version of her Story, her COMPASS, her ignition.

CW can easily convey who she is in just two words to anyone: a boss, recruiter, peers, family and friends:  “I am a person who is HAND-PICKED to contribute my ideas and insights, from high-level business meetings to volunteer work, to school meetings.”

HAND-PICKED is a poetically memorable shorthand into the Client’s personal and professional story; as it prompts a host of talking points for the Client.


 
 
 

Electric

OUR CLIENT: D.T.
TITLE: Global Chief Information Officer at one of the world’s largest and most successful commercial real estate development companies.

BRAND ESSENCE:
ELECTRIC
(charged, rousing, dynamic, stimulating, stirring)

Why this 1 word Defines D.T.
One of a handful of accomplished women in this position, our Client is a cross-over candidate with a skill-based competency in technology that is paired with a surprisingly keen understanding and passion for marketing, with her eye conclusively on the prize—engage the audience at all times in a dynamic social experience.

ELECTRIC is D.T.’S personal Essence, a shorthand version of her Story, her compass, her ignition.

DT can easily convey who she is in just one word to anyone: a boss, recruiter, peers, staff, even family and friends:  “I am told I convey ideas and direction in an electrifying way.  I am known for being ELECTRIC, the electric catalyst—in staff meetings to board meetings, I am always engaged.”

ELECTRIC is a poetically memorable shorthand into the Client’s personal and professional story; as it prompts a host of talking points for the Client.

UPDATE: PROMOTED. President, Global Technology Group  


 
 
 

Sagacious Producer

OUR CLIENT: M.M.
TITLE: Asst. Director, Career Volunteer Initiatives at highly ranked, prestigious Liberal Arts College.

BRAND ESSENCE:
SAGACIOUS PRODUCER
(keen discernment, sound judgment, farsightedness)

Why these 2 words Define M.M.
Insightful and well-rounded with a strong belief in self-efficacy, our Client is driven and incredibly agile as he takes on multiple challenges in collaboration with others; and in his current position in a cross-over capacity serving two departments, to rebuild and relaunch a key Career initiative that failed others. Tenacious. Efficacious. Sagacious.

SAGACIOUS PRODUCER is M.M.’s personal Essence, a shorthand version of his Story, his compass, his ignition

M.M. can easily convey who he is in just 2 words to anyone: a boss, a recruiter, academics, peers, family and friends:
“I am a sagacious producer as I navigate many needs and aspirations for projects that demand thoughtfulness and productiveness, sometimes at the same time!”

SAGACIOUS PRODUCER ignites a host of talking points and triggers a memorable insight into the Client’s personal and professional story.

UPDATE: PROMOTED. Director, Regional Engagement