A woman with short dark hair, glasses, and a black scarf, gesturing with her hands while talking to a group of people in a meeting room.

Meryl Holland Poetic Brand Strategist

EVERYONE has a measurable, even poetic point of difference, that can help you stand out in a marketplace of opportunity, just like all great business and product brands do.

A Barbie doll dressed in vintage clothing, standing next to a framed black-and-white group photo of people, with a pink background and partial text.

The BRAND NEW YOU process is deeply defining and poetically distinctive communication for people who want to REACH deeply to REVEAL their unique distinct VOICE that can be heard and elevated in your marketspaces.

We create your short story in multiple forms, with a personal vocabulary of memorable words and content that is as dynamic and memorable in your marketplace as great brands are in theirs.

Brand New You is an intimate initiative to help people discover their Uniquely Different Voice and Value through distinct and defining Personal Brand Profiles, borrowed from a successful formula of business and product branding for start-ups and established high-profile brands.

We give Voice to Clients with Careers, careers in transit, and Students starting out in theirs Our work with Personal Clients, Executive Coaches, College Career Centers, and Human Resource Executives,

We shape and define your unique Story in Communication Content for showcases like LinkedIn Profiles, Social Platforms, Job Applications and Personal Interviews with custom Talking Points in pursuit of your career and personal growth.

Clients 'own' their unique Personal Vocabulary, Story Profile, and Communication Assets that make up your own personal Lexicon with strategic guidance to apply it everywhere you want it.

MY SHORTEST STORY

Poetic Brand Strategist known as a keen business and brand builder with a synchronistic blend of creative and strategic business insight.

TALKING POINTS

New business, award-winning product development and revitalized brand identities were forged in each career-defining move.
Tenured career at Bloomingdale’s New York; President of LaCosta Spa; Sr. Vice President Worldwide, Barbie Consumer Products / New Business Development at Mattel Toys.
Developed innovative Barbie licensed product and in-house product and programs through energetic, out-of-the-box Barbie concepts and strategic partnerships.
Produced the 1st Barbie Pop-Up Shops in all retail channels with product catalogs.
Work with blue-sky teams innovated the Barbie Doll™ as she took her first step into Entertainment in a Dance-Workout video as a 'Living' Doll with a Voice--a first!
Charter to innovate Barbie's World from worldwide Vintage Nostalgic Barbie product to new advertising techniques, innovative products for Girls, to the creation of The Art of Barbie artwork & book. Our collective Barbie work gave early license to lots of innovation, like the Barbie Movie, so many years later.
Strategic brand consultancies for Food and Wine companies, The Cheesecake Factory and prestige Napa and Sonoma wine brands, and robust Beauty and Wellness-centered portfolio of brands, with education branding and unique fund-raising initiatives, completes my career composition.

When you engage with Brand New You, you take away communication ASSETS that make up YOUR very personal Lexicon IN uniquely MEMORABLE PERsonal WORDS, Storytelling, and Content That STANDs OUT.