DEEPLY DEFINING. DISTINCTLY POETIC.
Meryl Holland Poetic Brand Strategist
EVERYONE has a measurable, even poetic point of difference, that can help you stand out in a marketplace of opportunity, just like all great business and product brands do.
The BRAND NEW YOU storytelling process is deeply defining and poetically distinctive communication for people who want to REACH deeply to REVEAL their uniquely distinct VOICE that can be heard and elevated in their marketspace.
It is an intimate initiative to help you discover your Uniquely Different Voice and Value through distinct and defining Personal Brand Profiles, borrowed from the successful formula business and product brands use.
We create your short story in multiple forms, with a personal vocabulary of memorable words and content that is as dynamic and memorable in your marketplace as great brands are in theirs.
We shape and define your unique Story in Communication Content for showcases like LinkedIn Profiles, Social Platforms, Job Applications and Personal Interviews with custom Talking Points and a memorable Short Story in pursuit of your career and personal growth.
Clients 'own' their unique Personal Vocabulary, Story Profile, and Communication Assets that make up a very personal Lexicon with our strategic guidance to apply it everywhere you want it.
We give Voice to Clients with Careers, careers in transit, and Students starting out in theirs. Our work with Personal Clients, and Clients in tandem with Executive Coaches, College Career Centers, and Human Resource Executives, sets them up for confident and memorable job search and work that satisfies.
MY SHORTEST STORY
Poetic Brand Strategist known as a keen business and brand builder with a synchronistic blend of creative and strategic business insight.
TALKING POINTS
New business, award-winning product development and revitalized brand identities forged in each career-defining move.
Tenured career at Bloomingdale’s New York; President of LaCosta Spa; Sr. Vice President Worldwide, Barbie Consumer Products / New Business Development at Mattel Toys; Strategic Brand Consultant for food, wine, beauty, and wellness.
Developed innovative Barbie licensed and in-house product and programs through energetic, out-of-the-box Barbie concepts and strategic partnerships.
Produced the 1st Barbie Pop-Up Shops in all retail channels and product catalogs.
Work with blue-sky teams innovated the Barbie Doll™ as she took her first step into Entertainment in a Dance-Workout video as a 'Living' Doll in her own Voice--a first!
Charted to innovate Barbie's World from worldwide Nostalgic Vintage Barbie product to new advertising techniques, innovative products for Girls, and the creation of The Art of Barbie artwork & book. Our collective Barbie work gave early license to lots of later Barbie innovation, like the recent Barbie Movie.
Strategic brand consultancies for The Cheesecake Factory and prestige Napa and Sonoma wine brands, and robust Beauty and Wellness portfolio of brands, with innovative education branding and unique fund-raising initiatives, completes my career composition.
