is our process and Your Personal Language & CommUnication portfolio of DELIVERABLES in 3 parts:

DISCOVER. DEFINE. DELIVER.

DISCOVER

Together we Discover…
Who you are: Your Unique Voice. Your Personal Brand Story. Your Purpose. Your Essential Benefits. Your Signature Strengths. Your Signature Style. Your Signature.

We interview you deeply and confidentially guided by 15 spontaneous Tell-Tale Interview questions .

You gather and share all kinds of materials that shine a light on who you are and what you do.

We interview a select number of people that know you intimately in any capacity and ask the same questions of them, about you. Your stakeholders also share content about you.

We do research, too, into your education, profession and community affiliations. We go deeply into your space to process how to define your unique Story.

DEFINE

We Define and Write your Personal Communication Assets in useful and memorable ways.

  • Your Differentiated Dictionary of Defining Vocabulary Words.

  • Your Purposeful and Compelling Personal Story.

  • Your Story (About), your Short Story (Purposeful Pitch), and your Shortest Story (Personal Essence)

    • Your About Story as the Key to Who You Are and Why you Matter in 3-4 paragraphs.

    • Your Purposful Pitch in 2-3 Key Sentences.

    • Your Personal Poetic Brand Essence. The Sum of your Story, in 1-2-3 Words; this is the Most Memorable Version of You.

DELIVER

We Deliver Your Personal Vocabulary of Words in a range of Communication Assets to…

  • Customize and Optimize your Personal - Professional Messaging.

  • Use in Education Applications.

  • Use in Business Applications: LinkedIn, Corporate Bio & Internal Publications, Press Materials, PR Promotional Releases.

  • Use in Civic Application: Board & Club Memberships, Non-Profit Participation, Personal Affiliations.

  • Customize and Optimize Signature Assets and Benefits—Your Capabilities and Signature Strengths.

  • Optimize all Personal Communication.

  • Customize and Optimize Your Brand of Personal Exclusivity in the Marketplace.

HYBRID PERSONAL-BUSINESS communication one-sheet HIGHLIGHTS with TESTIMONIALS

WHAT YOU GET

WHEN WE DEFINE YOUR MEMORABLE VOCABULARY AND STORY FORMS INTO YOUR PERSONAL COMMUNICATION PORTFOLIO.

THIS Dictionary of Deliverables

  • A version of your backstory story with featured personal brand assets written for specific media interests such as LinkedIn and a website

  • The underpinning of who, what, where, when and why you are relevant: including details and facts that support you

  • Your complete story distilled into its simplest terms; the shorthand of the Essence of Who You Are; your most memorable, communication in brief.

  • The core of your character defined in collaborative attributes, supported by proof points and reinforced in all written and verbal materials

  • Your character expressed in deeply defined qualities that guide your look, feel and voice in a wholly unique way

  • Brief 1-2 sentences that defines you: your purpose and position you want to stake out in the world; the difference you want to make to the audiences you seek; short enough to convey quickly, completely, memorably. The PP defines your Purpose—your umbrella Vision, personally and professionally.

  • Story points converted to talking points organized by: personality, skillset, and accomplishments

  • Brief defining paragraph found at the top of a resume that an overview of your relevant value to the particular job search

Optional Services

  • Snapshot of communication assets to compare how others like you with personal service businesses [hyprid brands] talk about themselves

  • Expert content written and created to engage an audience in a speaking engagement; upon request.

  • What you want people to say when they introduce you to an audience