WHAT WE DO

HOW WE SHORT-STORY TELL

QUICKLY, MEMORABLY, POETICALLY JUST LIKE YOU!

CELEB STORY-SHORTS

Collage of three images with overlaid text. The first image shows a woman with long dark hair in a pink off-shoulder dress, surrounded by fans taking photos. The second image features an older man with gray hair, looking down, with the text 'Coolest Quest Chef'. The third image depicts a man speaking at a podium, with a blue and yellow background, and the text 'Guardian of the Galaxy'.

  • We design these Celeb & Client Story-Shorts as a quick memorable shorthand to trigger interest in “Who Am I”. People are intrigued by poetic, memorable words and phrases and will want to ask more about you. This is exactly what the Story-Short is designed to do—get people to ask more about you. It’s a Memorable Shorthand. The Sum of Your Story. These few refined words tell your Story in a very short statement of 1-2-3 words ‘About’ how different you really are.

  • Look at the examples here to understand how uniquely descriptive Story-Shorts can present you. If you are asked what your 3 descriptive words are in an interview, you know you will be different from your competition who will probably all use the same words: I am smart. I am a team player. I am curious. If these words describe you, how can you say it differently and memorably? I am QUICK-WITTED. I am a VALUED TEAM MEMBER. I am ENGAGINGLY CURIOUS. This is how you say it differently. This is our specialty!

CLIENT STORY-SHORTS

Three people with descriptive traits: a young man with tousled hair smiling, a young woman with straight hair looking thoughtfully at the camera, a young man in a beanie looking serious. Each has a caption: "Thoughtfully Optimistic," "Engagingly Curious," and "Inventive to Details."

These few descriptive words in a simple memorable phrase trigger why you are unique for whatever you seek to do. When people ask, “What 3 words would you use to describe yourself?” you get to answer in a few unexpected words that leads to someone saying, “Tell me more!”

Text saying 'YOU?' in large white letters on a mustard-colored background.

Your Story-Short is just one of many Featured ways you can define yourself quickly and memorably.

We shape and write your completely compelling long-form Story first; then use that story to communicate Who You Are in many more ways; like a Purposeful Pitch Paragraph, Personality Profile, Value Proposition and Personal and Professional Talking Points that all cover a range of different ways to get to know you more completely and to promote yourself.

is at the Core of WHO YOU ARE

AND WHAT WE DO.

STORYTELLING

WE TELL YOUR BRAND STORY FROM THE SHORTEST STORY FORM, YOUR PERSONAL ESSENCE OF WHO YOU ARE IN 1-2-3 WORDS, TO A COMPLETE “ABOUT” YOU STORY, WITH MANY MORE VERSATILE WAYS TO COMMUNICATE IN-BETWEEN. WE ARE HERE TO HELP YOU FULFILL THE OPEN POSITION YOU SEEK OR YOUR RISE WITHIN.

Text that reads 'BRAND NEW YOU' in colorful letters on a black background.

is our storytelling communications process

and personal BRAND platform deliverable in 3 parts:

DISCOVER. DEFINE. DELIVER.

DISCOVER

Number 1 on blue background with horizontal stripes in shades of teal and aqua.

Together we Discover who you are: Your Unique Voice. Your Personal Brand Story. Your Purpose. Your Essential Benefits. Your Signature Strengths. Your Signature Style. Your Signature.

We interview you deeply and confidentially guided by 15 Tell-Tale Interview Questions you answer spontaneously.

We interview a select number of people, in any capacity, that know you intimately; and ask the same questions of them, about you.

We do research into your education, profession and community affiliations. We process all the intake to define your unique Story.

DEFINE

Green striped background with a large white number 2 in the center.

We Define and Write your Brand Story Assets in useful and memorable ways.

  • Your Differentiated Dictionary of Defining Vocabulary Words.

  • Your Purposeful and Compelling Personal Story.

  • Your Story (About), your Short Story (Purposeful Pitch), and your Shortest Story (Personal Essence)

    • Your About Story as the Key to Who You Are and Why you Matter in 3-4 paragraphs.

    • Your Purposful Pitch in 2-3 Key Sentences.

    • Your Personal Poetic Brand Essence. The Sum of your Story, in 1-2-3 Words; this is the Most Memorable Version of You.

    • And we show how to use these Communication Assets to work hard for you.

DELIVER

A countdown timer showing the number three in white over alternating striped background of various shades of gold and beige.

We Deliver Your Personal Brand Story in a range of Communication Assets: ready to use, easy to remember, efficient for everyone.

  • Customize and Optimize your Personal - Professional Messaging.

  • Use in Education Applications.

  • Use in Business Applications: LinkedIn, Corporate Bio & Internal Publications, Press Materials, PR Promotional Releases.

  • Use in Civic Application: Board & Club Memberships, Non-Profit Participation, Personal Affiliations.

  • Customize and Optimize Signature Assets and Benefits—Your Capabilities and Signature Strengths.

  • Optimize all Personal Communication.

  • Customize and Optimize Your Brand of Personal Exclusivity in the Marketplace.

HYBRID PERSONAL-BUSINESS communication one-sheet HIGHLIGHTS with TESTIMONIALS

A professional advertisement featuring Julie Friedman, showcasing her expertise in brand strategy and client relationships, with quotes from clients, a logo of Four Seasons Resort Maui, and contact information, including email, website, and phone number.